Hooker Furnishings Close Deal with Sunset West

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Hooker Furnishings Close Deal with Sunset West
Hooker Furnishings Close Deal with Sunset West

Hooker Furnishings, a North Carolina-based furniture manufacturer, has acquired Sunset West, a West Coast-based manufacturer of outdoor furniture. Hooker Furnishings is known for producing dining room and living room furniture, especially sectionals. The company has been in business for 84 years.

Sunset West is known for its line of wicker and rattan patio furniture, which it has produced for over 40 years. Hooker Furnishings CEO Jeremy Hoff told Furniture Today that the acquisition was a strategic decision designed to expand the company’s reach in the market.

He did not comment on whether or not the acquisition was part of a larger strategy. Hoff said Hooker Furnishings plans to keep both brands separate and will continue to focus on developing its own brand identity going forward.

“The acquisition is part of a bigger strategic plan to compete in the very fast growing outdoor space,” said Hoff told Furniture Today. “We are always looking for opportunities in acquisitions that make sense to our growth plans and fit our culture as an overall company.”

Under the terms of the agreement, Hooker Furnishings will gain immediate access to the outdoor furniture market in California and other western states, while Sunset West will retain its brand identity in the eastern half of the United States.

The transaction will allow Sunset West, a privately held company based in Martinsville, Va., to sell into Hooker’s vast retail and interior design customer base.

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